CRM

QU'EST-CE QU'UN crm ?

It is a category of integrated, data-driven software solutions that improve the interaction and management of business with your customers. The goal is simple : improve business relationships to grow your business. A CRM system helps companies stay connected to their customers, streamline processes and improve profitability. CRM tools can now be used to develop and maintain the customer relationship throughout its lifecycle, covering marketing, sales, digital commerce and customer service interactions.

Overall, a CRM solution facilitates ongoing relationships within your organisation with different stakeholders : customers, service users, colleagues or suppliers.

WHAT ARE THE OF HAVING A CRM ?

INCREASE YOUR PROFITABILITY

A CRM solution allows you to optimise administrative processes in sales, marketing and service and focus on developing and maintaining important customer relationships. Automation and management tools lead to more efficient sales.

DEVELOPING CUSTOMER RELATIONSHIP MANAGEMENT

Customer service and support are important issues. A CRM solution makes it possible to manage all demand from different channels.

PUTTING EVERYTHING ON THE SAME PLATFORM

A solid CRM solution is a multi-faceted platform where all the elements that are essential for developing, improving and retaining your customer relationships are stored.

OPTIMISE YOUR PIPELINE MANAGEMENT

A data-driven approach makes it easier to understand the sales and lead pipeline. Reports can be created in real time which simplifies forecasting. Every opportunity is visible and shows a clear path from enquiry to sales.

LES BÉNÉFICES PAR DÉPARTEMENT

SALES
TEAMS

By using CRM, they can access important information about the progress of teams against targets and track the performance of sales, products and campaigns.

Sales representatives no longer waste time on data entry and can focus on selling.

MARKETING TEAMS

Thanks to the CRM tool, they have excellent visibility on each sales lead and can ensure the evolution of the information request to the sales phase. Pipeline control is facilitated as is forecasting.

Teams are able to retrieve information from social networks on customer preferences and needs.

PURCHASING TEAMS

Les équipes Achats et Partenariats optimisent la gestion des relations grâce au CRM : suivi des réunions, enregistrement des demandes, notes, relances et anticipation des prochaines étapes.

Les rapports générés facilitent l’analyse de la performance des fournisseurs et de la chaîne d’approvisionnement.

CUSTOMER SERVICE TEAMS

Le maintien des échanges clients est essentiel. Grâce au CRM, le suivi des conversations est assuré d’un canal à l’autre, évitant pertes d’informations et insatisfaction.

La centralisation des données garantit une gestion fluide et efficace.

LES ÉQUIPES RH

Le CRM facilite le recrutement et le suivi des performances, accélérant un processus souvent chronophage.

Automatisation du suivi des candidats, analyse des besoins, identification des écarts de performance et fidélisation des équipes font partie des fonctionnalités proposées.

DISCOVER THE CRM HOSTED BY SYSELCLOUD

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CRM