what is a crm?

It is a category of integrated, data-driven software solutions that improve the interaction and management of business with your customers. The goal is simple : improve business relationships to grow your business. A CRM system helps companies stay connected to their customers, streamline processes and improve profitability. CRM tools can now be used to develop and maintain the customer relationship throughout its lifecycle, covering marketing, sales, digital commerce and customer service interactions.

Overall, a CRM solution facilitates ongoing relationships within your organisation with different stakeholders : customers, service users, colleagues or suppliers.

WHAT ARE THE OF HAVING A CRM ?

INCREASE YOUR PROFITABILITY

A CRM solution allows you to optimise administrative processes in sales, marketing and service and focus on developing and maintaining important customer relationships. Automation and management tools lead to more efficient sales.

DEVELOPING CUSTOMER RELATIONSHIP MANAGEMENT

Customer service and support are important issues. A CRM solution makes it possible to manage all demand from different channels. 

PUTTING EVERYTHING ON THE SAME PLATFORM

A solid CRM solution is a multi-faceted platform where all the elements that are essential for developing, improving and retaining your customer relationships are stored. 

OPTIMISE YOUR PIPELINE MANAGEMENT

A data-driven approach makes it easier to understand the sales and lead pipeline. Reports can be created in real time which simplifies forecasting. Every opportunity is visible and shows a clear path from enquiry to sales.

PROFITS BY DEPARTMENT

SALES
TEAMS

By using CRM, they can access important information about the progress of teams against targets and track the performance of sales, products and campaigns.

Sales representatives no longer waste time on data entry and can focus on selling.

MARKETING TEAMS

Thanks to the CRM tool, they have excellent visibility on each sales lead and can ensure the evolution of the information request to the sales phase. Pipeline control is facilitated as is forecasting.

Teams are able to retrieve information from social networks on customer preferences and needs.

PURCHASING TEAMS

The Purchasing and Partnerships teams use CRM to optimise the management of relationships: monitoring meetings, recording requests, notes, reminders and anticipating next steps.

The reports generated facilitate analysis of supplier and supply chain performance.

CUSTOMER SERVICE TEAMS

Maintaining customer exchanges is essential. Thanks to CRM, conversations can be tracked from one channel to another, avoiding loss of information and dissatisfaction.

The centralisation of data ensures smooth, efficient management.

HR TEAMS

CRM facilitates recruitment and performance monitoring, speeding up an often time-consuming process.

Automated candidate tracking, needs analysis, identifying performance gaps and building team loyalty are just some of the features on offer.

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